It can be really tempting to start a design project by leaping into the deep end and starting to sketch out pages and work on the information architecture of the final product. However, it’s almost certainly the wrong approach to take. To create great user experiences – designers must focus on the user’s needs and that means developing an understanding of how to create the best task flow for that user. The better you facilitate the user moving from start to finish on a particular process – the easier the product is to work with and the more likely that you are to deliver an awesome user experience
