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DTC UX: On-Site Search and Improving ROI for Product Finding
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Key Takeaways
While on-site search is a vital tool for product-finding on larger retail sites, users on small-catalog, direct-to-consumer sites rarely looked for this tool.
100% of DTC users’ initial product-finding behavior was to utilize the site’s main navigation and browse the product catalog manually, turning to search only if this strategy failed.
Sites with a very small number of products should prioritize investment in navigation and product information above an on-site search tool.
Through years of UX research on traditional retail sites (including mass merchants like Amazon or Target, we’ve observed how on-site search is an incredibly popular and valuable resource for finding relevant products.
Unsurprisingly, when sites sell hundreds or thousands of different products, search often become..
8 Best WordPress Plugins for Providing Customer Support
Whether you’re a web designer serving various clients or a developer who offers products, utilizing your website for customer support makes sense. It provides users with a way to both help themselves and receive help directly from you. Plus, it can serve as a means to organize support requests in a ..
Resources aren’t requested by CSS, but by the DOM
This is a good tweet from Harry:
Simple yet significant thing all developers should keep in mind: CSS resources (fonts, background images) are not requested by your CSS, but by the DOM node that needs them [Note: slight oversimplification, but the correct way to think about it.]
— Harry Roberts (@c..
Embracing Asymmetrical Design
I’ll never forget one of Karen McGrane’s great lessons to the world: truncation is not a content strategy. The idea is that just clipping off text programmatically is a sledgehammer, and avoids the kind of real thinking and planning that makes for good experiences.
Truncation is not a content stra..
imba
It’s not every day you see a new processor for building websites that reinvents the syntax for HTML and CSS and JavaScript. That’s what imba is doing.
That’s an awful lot of vendor lock-in, but I guess if you get over the learning curve and it helps you build performant websites quickly, then it’s ..
21 Exceptional Google Fonts You Probably Haven’t Discovered Yet
Google Fonts may be the single most significant contribution Google has made to the evolution of the web — yes, more significant than search, advertising, or analytics.
Google Fonts gives every business access to a visual voice with which to distinguish itself. Fonts can be downloaded for use in de..
Exploring the CSS Paint API: Polygon Border
Nowadays, creating complex shapes is an easy task using clip-path, but adding a border to the shapes is always a pain. There is no robust CSS solution and we always need to produce specific “hacky” code for each particular case. In this article, I will show you how to solve this problem using the CS..
Love a WordPress Plugin or Theme? Pay It Forward.
WordPress is an open-source application with an enormous ecosystem. The sheer number of available plugins and themes (many of them free) benefits developers and everyday users alike.
If, for example, you need a plugin to help with SEO, you’ll find plenty of options. Even if the first one you try do..
Popular Design News of the Week: September 13, 2021 – September 19, 2021
Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.
The best way to keep up with the most important stories..
Designing Beautiful Shadows in CSS
My favorite kind of blog post is when someone takes a subject that I’ve spent all of five minutes considering and then says—no!—this is an enormous topic worthy of a dissertation. Look at all the things you can do with this tiny CSS property!
I was reminded of this when I spotted this post by Josh ..