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(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.) Key Takeaways Our large-scale testing of DTC e-commerce sites reveal that users are extremely skeptical of reviews on direct-to-consumer sites — far more than on standard e-commerce sites. When reviews are available, DTC users spend very little time considering them compared to reviews on larger, more traditional sites. Regardless of whether reviews are available, users nearly always want to seek external reviews before feeling confident with purchasing, prioritizing third-party content over that available through the retailer. On standard e-commerce and mass merchant sites like Amazon, Walmart, and Home Depot, reviews are one of the most heavily utilized parts of the site. In fact, in our large-scale UX testing of traditional e-commerce sites, reveal that upwards of 95% of users rely on site-provide..

Fingerprinting is bad. It’s a term that refers to building up enough metadata about a user that you can essentially figure out who they are. JavaScript has access to all sorts of fingerprinting possibilities, which then combined with the IP address that the server has access to, means fingerprinting..

Few pop culture icons can match the sheer reach of Harry Potter. What started as a series of novels quickly turned into a global phenomenon. The books have been translated into dozens of languages. The ensuing movies grossed billions of dollars. Not to mention a massive line of collectibles and amus..

While friction in UX is typically something you want to minimize, adding friction can improve the user experience and contribute to good design in many situations. Researchers at UCL define positive friction as friction that “can disrupt mindless automatic interactions, prompting moments of reflection and more mindful interaction.” Sounds like a mouthful? Don’t worry; we’ll lay it all out for you.What Is Friction?Friction refers to points during an interaction that makes it more difficult for a user to complete a task or achieve a goal, generally leading to a poor user experience. This means users go through additional steps and wait times that are considered unnecessary or disruptive. Ever...

I’ll bet you are using browser extensions right now. Some of them are extremely popular and useful, like ad blockers, password managers, and PDF viewers. These extensions (or “add-ons”) are not limited to those purposes — you can do a lot more with them! In this article, I will give you an introduct..

Every year, at this time, blogs like this one like to try and predict what’s going to happen in the year ahead. It’s a way of drawing a line under the archive and starting afresh. A rejuvenation that, as humans, we find life-affirming. Ten years ago, I would have had high confidence in these predic..

There’s no denying it: WordPress rules. The CMS has so many plugins, ranging from custom forms to more complex usability features. Even better is that most of them are totally free. If you run a site on WordPress, then you probably know about their many related post plugins. They automatically pull..

All released in the past year or so year, each of these free web-based apps offers a time-saving solution to many of the web design tasks you will need to perform from time to time. Without ever having to install anything, all you have to do is bookmark and save them for that day when they will be c..

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories..

The year has come to a close and it’s time again for our end-of-year wrapup. The most important message is this: thank you. (thankyouthankyou) Thanks for stopping by and reading this site. If you didn’t, I’d be out of a job around here, and I quite like this job so I owe it all to you. Like a famil..