design-tooling

I feel very passionate about the misuse of the term UX design, let me tell you why. Continue reading on UX Collective »

Designers won’t save the world — but hopefully won’t ruin it eitherA reflection on the challenges, issues, possibilities, and dangers related to ethics while designing tomorrow’s products and services.Photo by NASA on UnsplashFor the past two weeks, I have been diving into the ethical dilemmas of ou..

In cognitive psychology research, familiarity will cause people to use different names for an object, which may explain e-commerce users’ search or browsing behaviors.Do you know what’s in the cup in this picture?Photo by Ke Vin on UnsplashThis is the alcoholic drink — a Mojito! If your answer was “..

Fast food never had it so good. Continue reading on UX Collective »

Segmenting your audience with data over assumptions Continue reading on UX Collective »

Although it probably helps to be a little artistic.NOTE: This article is for novice designers who want to improve their skills and grow their client base. This article is not meant to disparage art or artists in the slightest. I bear the utmost respect for artists of all kind and couldn’t fathom the..

Many times I’ve been asked by friends, mentees and design students: “What should I ask on the first kickoff meeting with my client?”. In this article, I will note all the questions that have made my design projects successful over the last few years, and hopefully, it will serve you to start any new..

Today we compare them to see who will pack more punches.What does the research say?When choosing a navigation layout for your app usually you will need to define the position of primary, secondary, and tertiary navigation hierarchy. A research study “A comparison of three-level menu navigation struc..

The search for a perfect font ends here. Serifs, sans-serifs and more! Continue reading on UX Collective »

Every digital communications expert should excel at 3 skills to navigate changing roles. It only takes a little adapting to make the most of them in each scenario.After five and a half years in a Senior UX Writing role, I moved to a content strategy position within the same E-business area. My daily..