The 4 Tendencies and how we can use them in user experience design
What if all our users fall into these four groups?
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How to be a design ethicist at any company
The tech industry has immense work to do to take design ethics seriously, but you can be a leader at your company. We need you.It’s easy to feel stuck, frozen, and unsupported when trying to get your team or company to take design ethics seriously. But now more than ever, it’s so important that desi..
The UCD sense: I see a need for systemic change
The job ad said “content designer”. The interviewer was very keen to hear about your content design experience, and spoke animatedly about the organisation moving to a user-centred design approach.But by mid-morning of your first day, perhaps sooner, you know.
Photo by Matthew T Rader on UnsplashSpi..
WhatsApp or Signal — or both?
WhatsApp or Signal — or both?Would you switch? How important is it for you?WhatsApp or Signal or BothThere have been a plethora of articles, news reports, facts mixed with rumours plastered all over the web being sent around to all my contacts, I myself have been inundated with messages requesting m..
How to discover your customers’ willingness to pay
This is a step-by-step guide on applying best practice qualitative and quantitative techniques to discover your customers’ WTP
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