The superpowers of great product designers

And the tale of the five magic skills.Product designers, like super-heroes, are always faced with unprecedented villains. These maleficent beings come in all types, sizes, and shapes, sometimes with powers of their own, and for the most part, they all try to make someone’s life miserable. They come ..

This is what Apple’s touch bar should have been

Apple’s Touch Bar may be on its way out, but it could have been different if it behaved like the Elgato Stream Deck Continue reading on UX Collective »

Occam’s Razor: How did Steve Jobs follow the law of parsimony at Apple?

14th century old principle to design a simple UX. Continue reading on UX Collective »

Invisible women: When you only design for 50% of the population

Over a year ago, my ex-boss sent me a screenshot of a book cover on Telegram. I just knew I have to read it. I know I am not supposed to judge the book by its cover but I did. Not because the cover is particularly spectacular but because the title is so captivating. So as you may have guessed, it is..

The 1984 Apple Macintosh — How does it look today?

Nowadays everybody knows MacBook or iMac. But when the first “Mac” was released, and what did it look like? Let’s test it and figure it… Continue reading on UX Collective »

The grand illusion

We live in a simulation. Just not the one you’re thinking of. Continue reading on UX Collective »

Figma playground, problems with A/B testing, an ode to No-Code

Weekly curated resources for designers — thinkers and makers.Over relying on A/B testing means you’re optimizing for change in KPIs. However, not everything that is good for a user will be reflected in a change in KPIs. Designing with the goal of moving the needle in metrics often leads to prioritiz..

Managing ideas at scale

Idea management is an essential innovation process — especially in large, complex organizations. This post presents the key principles that enable companies to ideate and innovate at scale.Photo by Mika Baumeister on UnsplashTo streamline and accelerate innovation, companies need to integrate flexib..

Rainbow poop and the curious UX strategy of (some) Youtube ads

YouTube ads are one of the most successful advertising systems in history. In Q4 2020 it brought in $6.9 billion for Google so they’re clearly doing something right. When I worked in advertising, YouTube was almost a default part of nearly every media plan I saw for my two main clients (Hershey and ..

Our industry needs a transparent career path that rewards our craft

Interview with Gabriel Valdivia about his career journey building teams, products, and bringing the craft along the way.Gabriel Valdivia, illustrated by Shreya DamleLeading with Craftis a limited series of articles where we shed a light on stories of designers with successful careers as individual c..