customer-discovery

Opportunities and risks to watch out in 2021’s digital revolution Continue reading on UX Collective »

https://unsplash.com/photos/ArA3S3k0wTU“So, how do you decide between user needs and business needs?”I get this question all the time. Mostly, I hear it from people who are in the process of transitioning from a post-grad program into their first UXR job at a for-profit company. It hints at an under..

Product designer’s guide to working in techPhoto by Matheus Bertelli on PexelsCareer perceptionFor us, designers (or people who work in creative industries) career helps to define who we are as human beings. It’s part of our identity and has an effect on ourselves, our family, as well as our surroun..

Empathy, empathy, empathy. It’s a term lavishly tossed about like salt at a fast-food restaurant. As designers, we have become inured to the threadbare pervasiveness that has stripped it of its essential worth. We take its meaning for granted.Munch, Edvard. “Attraction II.” 1895. Original from The A..

As a UX designer, I am often tasked with making user personas to better understand a target audience for a product or service. For this particular client, I was working with, they told me their core user group were women age fifty and older. I was surprised, this demographic is often overlooked in t..

And what it means for design. Continue reading on UX Collective »

A fully understood problem is only as good as the designers interpreting it.Photo by Karsten Winegeart on UnsplashUser experience design is highly dynamic, echoing uncertainty and value conflict in the problematic experiences in which we designers engage in. Our design inquiries are often through li..

The tech industry has immense work to do to take design ethics seriously, but you can be a leader at your company. We need you.It’s easy to feel stuck, frozen, and unsupported when trying to get your team or company to take design ethics seriously. But now more than ever, it’s so important that desi..

The dangers of Dribbble-esque designsDribbble-esque: adjective — A characteristic of the poor usability and nightmarish qualities that come with Dribbble posts.After some research about this topic, I found out that I am not the only one who thinks there's a problem with the Dribbble trend. Ther..

Why would a teacher be interested in Figma? Why would a designer be interested in classroom prep?Join our little Figgy educators group.Currently, I work in the EdTech product design industry (K-12) as an experience designer. I am a former 7th-grade science teacher and am planning to return to the cl..