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How Coca-Cola uses Gestalt principles in their branding

Let’s understand how your eyes and brain play the magic of perception. Continue reading on UX Collective »

The only way an “edit” feature on Twitter would work

How to provide what users want, while keeping them accountable for what they tweet Continue reading on UX Collective »

A world designed for men with a “just make it pink” mentality

(But let’s try to do better from now on.)Drawn in Adobe Illustrator by the author.Today is March 8th, or International Women’s Day, and the entire month of March is to celebrate women’s history. Though it is always nice to be reminded of all the advancements women have made in infiltrating male-domi..

How machines have come to naturally speak human language

The prior linguistic revolution of the compiler Continue reading on UX Collective »

Do I know enough about the problem to prescribe a solution?

The prescription vs. the platform approach.Picture Jon. Jon is a first adopter (early consumer) of a startup that’s trying to design a better way to roast salmon using a toaster oven. He’s smart, 35, and a working professional. He spends his evenings answering work emails and watching Dora the Explo..

Keyword foraging: the key to better search tools

How this new term can help us understand the way people discover things online Continue reading on UX Collective »

How UX engineers enable product innovation

Creative technology roles are becoming a critical part of innovation teams in Big Tech.Credit: phototechnoSometimes called a design technologist or creative technologist, the user experience engineer is a developer that plays in the space between creative and development. Adding a UXE to a team that..

The assumption of empathy: Are all designers psychotherapists now?

Empathy, empathy, empathy. It’s a term lavishly tossed about like salt at a fast-food restaurant. As designers, we have become inured to the threadbare pervasiveness that has stripped it of its essential worth. We take its meaning for granted.Munch, Edvard. “Attraction II.” 1895. Original from The A..

Have we been building products all wrong?

Are opinionated products necessary for differentiation in a competitive market? Or do they impose undue limitations? Continue reading on UX Collective »

Illustration Teardowns: Refactoring Old Work

We all hate to look at our old work. Yuk! Blech! But as songwriters say “it’s all in the rewrite”!Girl sketching on iPad (refactored from several years ago 🙌🏽)As I come up close to the end of my current contract I find myself in that “what’s next” place where I need to get out and promote myself som..