habits

Our attitude to complexity is what determines our autonomy. Continue reading on UX Collective »

Remembering Jobs’ relentless approach to product design, and how a sufficient mouse design never came to be Continue reading on UX Collective »

Putting Dieter Ram’s sixth principle of good design in practice.Recently, I came across the 2018 documentary Ramsdirected by Gary Hustwit, detailing the life and influence of legendary German industrial designer Dieter Rams. Rams is known for his “less is better” approach and industrial design works..

Focus on what you can do for the customer, not what the customer can do for you. Continue reading on UX Collective »

Previously, we discussed what the product norm is and why it’s important to design. In a nutshell, the product norm is the product mission executed in UX. It’s the product concept that’s engineered in the users’ minds and behaviour patterns through experience design. It aligns with the brand’s perso..

Apple’s Touch Bar may be on its way out, but it could have been different if it behaved like the Elgato Stream Deck Continue reading on UX Collective »

If you were to buy a car tomorrow, which makes would you consider? Assuming that you had a sensible budget (no supercars I’m afraid) would you consider a Ford, a BMW, a Tesla, a GM, an Audi, a Jaguar, a Toyota perhaps? Of the countless makes that you could choose, there is a pretty good change that ..

Step off of the design portfolio assembly line with some critical thinking Continue reading on UX Collective »

Let’s understand how your eyes and brain play the magic of perception. Continue reading on UX Collective »

The virtues and limits of the brain-machine metaphor Continue reading on UX Collective »