human-centered-design

Let’s talk about what early-career UX folks should put in their portfolio and in interviews, especially when searching for the first job. Continue reading on UX Collective »

Don Norman and decolonial design.iMattSmart @UnsplashBack in October 2020 I had the pleasure to attend Don Norman’s Master Class transmitted by Interaction Design Foundation in which he presented the challenges to the discipline of Design and to all designers in the 21st century. To help me grasp a ..

Creative technology roles are becoming a critical part of innovation teams in Big Tech.Credit: phototechnoSometimes called a design technologist or creative technologist, the user experience engineer is a developer that plays in the space between creative and development. Adding a UXE to a team that..

Focus on what you can do for the customer, not what the customer can do for you. Continue reading on UX Collective »

Cultural background affects visual preferences, which in turn impacts how quickly people navigate websites and how much information they can remember.By Slater DesignWhen I lived in Argentina during my undergrad, I began to notice how much of the tech industry was centered in the US. I noticed how d..

Takeaways from the Persuasive UX Metrics Framework.Photo by Alexander Schimmeck with added post-its by meIn this article: Why does UX need these metrics?The Persuasive UX MetricsThree important things about the metricsThe most valuable UX metricsWhy does UX need these metrics?Sales, marketing, HR, a..

Why great design is a must for everyone. Continue reading on UX Collective »

One Figma component — 3,360 VariantsOne component to rule them all.In my work as a UX Lead at REI, I frequently contribute to our design system, Cedar. Most recently, I’ve been focusing on improving the accessibility of our form elements. It turned out that these UI components posed the perfect oppo..

Previously, we discussed what the product norm is and why it’s important to design. In a nutshell, the product norm is the product mission executed in UX. It’s the product concept that’s engineered in the users’ minds and behaviour patterns through experience design. It aligns with the brand’s perso..

How alternating focus between the yin and yang of design leads to the perfect balance of consistency and flexibility. Continue reading on UX Collective »