From scientific racism to inclusive design
Bias, brains, and skulls.The impact of bias in every aspect of our lives — services, technology, and government — is again at the forefront of our cultural psyche. Experts and advocates have been raising the alarm about the implications of bias in data and how it feeds into every aspect of our socie..
What is semiotics and why it’s crucial for designers
Why we need to learn what users understand before we try to help them.Image by Sebastian HerrmannLet’s start with a simple concept: what would happen if you clicked on this icon here?
Maybe it’s akin to “going back home”, but your browser won’t necessarily send you “back” anywhere, because that’s an..
Logic in UX goes beyond fancy concepts or frameworks
Beyond fancy concepts, frameworks, and names, the UX relies on an essential human input: experience and Logic usageMany companies are pivoting into a digital transformation; this supposes many job changes, mindsets, and new workflows. In Colombia, these changes often create more intrigue in co-worke..
Should I be using NPS to measure customer loyalty in SaaS?
Focus on what you can do for the customer, not what the customer can do for you.
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Why having a multidisciplinary attitude is important
Today's design industry is extremely specialized and closed in silos, but the design is multidisciplinary in its roots.When I think about design, I know it encompasses graphics, identity, architecture, interiors, products, packaging exhibitions, digital experiences, services, or communication¹ ..
UI & UX micro-tips: Volume four
A collection of handy tips to help improve your designs instantly.
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How to create personas based on science that actually work
It is quite difficult, if not almost impossible, to obtain a personality profile of one single individual let alone to create a persona…
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Advantages of doing design research in a foreign language
Being faced with the challenge of doing research in a foreign language is scary.
A few years ago, I moved to Germany with no knowledge of German. It was a daunting move as a researcher; my skill set as a researcher depended greatly on language. Knowing how to frame and ask a question to reduce bias,..
Why skipping the business need is never worth it
A plea for b2b product managers
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Waterfall design isn’t dead, just having an identity crisis
There is a place where waterfall design belongs; And without it we’ll never keep up with rapid sprint cycles.
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