Journey Mapping

A UX design and ethical analysis of Google’s UX Design Professional Certificate Course.A screenshot of Google’s UX design course on CourseraI usually only binge-watch Netflix shows. But after reading about Google’s plan to disrupt the college degree, following an announcement from Sundar Pichai, CEO..

How to create better realistic use case scenarios by asking the question of “how” instead of “why”Image source and all credits: http://www.dirksbigbunnies.com/As an active practitioner of many design methodologies, while trying to understand why people behave in a particular way, over the years, I c..

The UX industry puts a lot of emphasis on processes. But is that the best way to think fundamentally about design? Continue reading on UX Collective »

The importance of taste-breakers in UX.Image by author.The monotonous bubbleI must admit, the way in which Spotify personalises playlists never ceases to delight me. Having my new Discover Weekly playlist waiting every Monday morning is like a little gift when I need it most. Recently I noticed anot..

You have to make a decision: are you going to read this article or not? What if I told you that it will be very valuable for your job… Continue reading on UX Collective »

Photo by Leon on UnsplashTechniques like the 20-second gut test help us to move our designs forward quickly and efficiently. It provides stakeholder consensus on the visual designs that best reflect their brand. But how do we know if the people using our products agree? Introducing the BERT test. Wh..

You have dreamed of this very moment. The time has come when all of your hard work, perhaps months of research, designing, stakeholder reviews, maybe some tears is finally being put into implementation. That beautiful moment every Designer waits for: Engineering Handoff. You think to yourself: “go m..

Don’t give in to the pressure for using dark patterns Continue reading on UX Collective »