Journey Mapping

Have you ever experienced a feeling of disappointment about some purchase? Was it a birdhouse that birds were not interested in? Or a coffee grinder that did not grind coffee well? Similarly, a feeling of disappointment (or even frustration) is the thing experienced by an end-user of a poorly develo..

Oversimplified logos: when less becomes too much.Logos speak a thousand words. A great logo can tell the story of an organization without a single word. Recently, logos from various companies have experienced a transformation. From car companies like GM, restaurants like Burger King, and food produc..

An invitation inspired by The Social Dilemma Continue reading on UX Collective »

I’ve been writing, speaking, and practicing Behavioral Design for over a decade, focusing on climate. Lately, as more and more people in… Continue reading on UX Collective »

How a 15th-century German goldsmith had laid the path of modern-day UX practice and philosophies.Collage by authorWell, a lot of you might be wondering what Gutenburg has to do with UX! Yes, he invented the press — which had changed the world; but was there any concept of the idea of UX back then? D..

TL;DRManaging incoming feature requests and other insights is hardStructuring this data the right way helps you utilize this valuable informationNot every structure works, you have to focus on the problems instead of the solutionsIt’s rewarding because it will help you plan the product roadmap and f..

As a UX designer, I am often tasked with making user personas to better understand a target audience for a product or service. For this particular client, I was working with, they told me their core user group were women age fifty and older. I was surprised, this demographic is often overlooked in t..

Why would a teacher be interested in Figma? Why would a designer be interested in classroom prep?Join our little Figgy educators group.Currently, I work in the EdTech product design industry (K-12) as an experience designer. I am a former 7th-grade science teacher and am planning to return to the cl..

The future of Aldo van Eyck’s revolutionary thinking?Aldo van Eyck’s climbing dome and floating modal (image by author).⁶Having recently moved to Amsterdam, one of the aspects of the city that has stood out the most for me is not the canals, red light district or even the masses of weed dispensaries..

The gestalt principle of proximity — in actionProximity guides user attention and organises elements into groupsAccording to gestalt psychology, we need to organise what we see to make sense of the world. Without using patterns to order out vision, we would overwhelm our brain. The gestalt psycholog..