Empathize with your salesperson

Businesses should relook at sales strategy and indices if they want to design a great customer buying experience because customers are no more relying on sales to know about your product /services.https://www.passionateinmarketing.com/one-fifth-vehicle-buyers-in-india-dissatisfied-with-purchase-proc..

A gentle rant about the usability of user accounts

I am often underwhelmed and decidedly un-delighted when faced with managing my account on your site. Here’s how to make it better. Continue reading on UX Collective »

Why icons alone won’t save your navigation

Photo by Brett Jordan on UnsplashThis article was inspired by a conversation I had with Ryan Warrender on our Podcast Design Huddle. There is also the old joke of a kid seeing a floppy disk for the first time and asking his Dad why he has a 3D printed version of the save icon. Well a while back when..

Defining your design system and content system rules

Let your design community shape and strengthen your systems.Getting the design and content teams in your company engaged in your design system is key to its success. Here’s a framework that helps you get your design community onboard early, when you and your team are defining the system and its stan..

Psychological principles every product designer should know

Source: Vladimir Hadzic on DribbbleIt isn’t a mystery that a large part of delivering a highly successful user experience is understanding what the customer wants/needs along with the cognition that consequently gets customers thinking about what they want/need. Psychology, thus, becomes a crucial e..

Retrofitting for an accessible colour palette: beyond the “nice-to-have” improvement

According to the Web AIM million survey, 86.3% of the million home pages they analysed have low text contrast. It is the most common issue they found. However, web accessibility is becoming a more and more important topic. In Europe and according to the Accessibility Web Directive, content creators ..

Frictionless design, frictionless racism

Is the shift from frictionless design to meaningful friction combating racial bias amongst users?The effects of frictionless design vs meaningful friction on users.In recent years, the tech industry has become obsessed with eliminating friction. Experiences that allow users to achieve their goals as..

Predictive vs. generative design methods for design & architecture

5 aspects for everyone to clarify expectations for digital tools that will shape the world of tomorrow, now.We have a crisis. There are less than 10 years left to meet 2030 goals, and according to the AIA 2030 report for 2019 only 15% of new projects reported are meeting those goals. There is a long..

The interface effect

An interface is not something projected on a screen, it is a mediation technique between interrelated levels and layers.No one knows for sure, how Gyges came to the throne of Lydia (680 BC), which led to countless stories and legends about it. At that time, Lydia was ruled by Candaules, a man who ac..

Rest in pieces, phonebloks

Phonebloks, or when radical design intersected the long road to reliable and repairable objects Continue reading on UX Collective »