Design as brand storyteller: Three ways design drives brand stories

Design does more than look good. In the right hands, it can tell the story of the brand like no linear narrative can.image: Photo by Raphael Schaller on Unsplash“Storytelling” is one of those words. In marketing circles, it gets hauled out whenever someone wants to make what they’re doing sound more..

How to build great products

Build at the intersectionThe best products are created at the intersection of product, design, and engineering. Successful teams start, build, and finish together. Fewer handoffs, and more multidisciplinary debates and considerations. Decide at the intersectionThe best product decisions are made at ..

Why AI needs a semantic structure to ever get alive

Von Neumann’s haunting dreams of self-replicating machine Continue reading on UX Collective »

The most important soft skill for designers: Communication

Why strong communication skills are so significant to a designer’s success. Continue reading on UX Collective »

Where there is beauty

How People Are Neurologically Attracted To Certain Things, and Why We Should Seek To Make Places as Instagrammable as Possible Continue reading on UX Collective »

When AI inspires human creators

Machine Learning can also be fueled by beauty and meaning Continue reading on UX Collective »