Psychological principles every product designer should know

Source: Vladimir Hadzic on DribbbleIt isn’t a mystery that a large part of delivering a highly successful user experience is understanding what the customer wants/needs along with the cognition that consequently gets customers thinking about what they want/need. Psychology, thus, becomes a crucial e..

How to discover your customers’ willingness to pay

This is a step-by-step guide on applying best practice qualitative and quantitative techniques to discover your customers’ WTP Continue reading on UX Collective »

One Figma component — 3,360 Variants

One Figma component — 3,360 VariantsOne component to rule them all.In my work as a UX Lead at REI, I frequently contribute to our design system, Cedar. Most recently, I’ve been focusing on improving the accessibility of our form elements. It turned out that these UI components posed the perfect oppo..

A guide to statistics in UX: When qualitative research isn’t enough

Qualitative methods aren’t always the right methods. Sometimes we need to step back and take a different perspective to understand the… Continue reading on UX Collective »

Why every website on the internet looks the same

What modern web designs can teach us about familiarity Continue reading on UX Collective »

10 publications that contextualize design in South Africa

There are so few independent publications currently being produced in South Africa, and even fewer with a coherent design sensibility. All the more reason to know about those publications that have made a historic impression, and support those that are currently trying to create history. It should b..

How even the design demigod Apple makes UX mistakes

FaceTime’s bad UX almost cost me a month’s rent Continue reading on UX Collective »

Signal app: a UX analysis

I spent a week on Signal to understand what lies behind the hype.Understanding what lies behind the hypeThis post focusses on the user experience on Signal and not on Whatsapp’s updated privacy policy.It’s hard to compete with headlines of Trump becoming the only president in US history to get impea..

Is the pandemic accelerating the fourth industrial revolution?

Opportunities and risks to watch out in 2021’s digital revolution Continue reading on UX Collective »

Do you need a Chief of Feedback?

Feedback is the spark of improvement and renewal. Continue reading on UX Collective »