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Viewing patterns: The subconscious psychology of the eye

Source: studiokat on DribbbleUsers don’t read, instead, they scan.Everyone wants to save time, get things done right and fast. The average attention span of a user on a website is 8 seconds. Users want to skim through content quickly, with minimum friction, and minimum timed used. They scan through ..

How to create personas based on science that actually work

It is quite difficult, if not almost impossible, to obtain a personality profile of one single individual let alone to create a persona… Continue reading on UX Collective »

What really kills critical thinking

+ tips to deal with the killers Continue reading on UX Collective »

Android: 12 years of design history

Nowadays Android is installed on about 2.5 billion active devices. How did it begin? Let’s test it and figure it out. Continue reading on UX Collective »

Adding a social layer across the web

How adding a social layer across the entire web can make it more delightful Continue reading on UX Collective »

Frameworks for measuring product inclusion and product equity

A few working frameworks for PMs, execs, small teams, and startups.You can’t change what you don’t measure — and measurement is a core challenge of building inclusive products. In this post, we’ll cover micro-level quantitative frameworks for measuring product inclusion and product equity — areas li..

Bringing product thinking to any team

Imagine this scenario. A team member approaches you excitedly and says, “I just sat in this amazing sales meeting, and I have an idea for a new feature we have to build! You would click here and here, then be able to do this, and it would work like this!” Maybe your coworker is even drawing you a pi..

Redesigning design practices alongside artificial intelligence

Image : David Serrault“AI design will allow creatives to concentrate on their real jobs.”reportedly said Tim Cook, CEO of Apple. I was not able to certify the source of this quote, however, it poses a question: What is the real designer job? Or, what would be the designer’s “real job” that Mr. Cook ..

Ink traps and pals

Recently I’ve seen this tweet from Yves Peters asking how to call these spikes which I replied briefly (spoiler: it’s a light trap!). I had a lot more to explore on the topic, so I decided to write not just about light traps, but similar concepts and shapes too. There are days in life of typeface de..

Reclaiming your focus, anatomy of design trends, accessibility resources

Weekly curated resources for designers — thinkers and makers.Over the course of several months, Nir Eyal has experimented with changing elements of his smartphone so he could have the best of the technology — and avoid the worst. Those experiments paid off, and the steps he took are measures any and..