startup

It’s time to move away from sticker mentality.I am mending a sock. It is slow and might seem irrational when new socks are cheap and easy to get. At least from the perspective of someone who has a job and a home in America. But it is honest work. There comes a moment, a satisfying moment, when the l..

Today Microsoft Windows is installed on about 75% of personal computers in the world. But how did it begin? Let’s test the first versions… Continue reading on UX Collective »

The Foreign Domestic Workers’ Sunday Gatherings in Hong Kong Continue reading on UX Collective »

Some words for young designers setting foot in the tech world.Photo by Gabriella Clare Marino2020 has been a heavy year. It put so much weight on every individual in the design community. Early in March, I’ve considered every work-from-day as if it was the last. I won’t lie about the anxiety of losi..

Beyond fancy concepts, frameworks, and names, the UX relies on an essential human input: experience and Logic usageMany companies are pivoting into a digital transformation; this supposes many job changes, mindsets, and new workflows. In Colombia, these changes often create more intrigue in co-worke..

How to focus on what matters. Continue reading on UX Collective »

https://unsplash.com/photos/ArA3S3k0wTU“So, how do you decide between user needs and business needs?”I get this question all the time. Mostly, I hear it from people who are in the process of transitioning from a post-grad program into their first UXR job at a for-profit company. It hints at an under..

No rose-tinted glasses for me.In the world of design, originality is a desirable and highly respected trait in the byproducts of the creative process but is admittedly a difficult feat. So why go through all the trouble, when you can “borrow” ideas that have worked from the past and do it again? It ..

How we built new data tools for remote learning in a month — and what it teaches us about emergent and adaptable teams.Photo by Ketut Subiyanto from PexelsBefore COVID-19 hit, my team’s product cycle was much closer to a year than it was to the two-week sprint cycle that Agile espouses. Over time th..

Effective microcopy writings are human-oriented, it makes the application friendly, and the user feels important and smart.Some time ago I thought that it is not so important to think about microcopy in designs. But I was so mistaken) The biggest misconception is some designers believe that microcop..