technology

Empower Agile teams to build the right thing.In my job as Product & Service Designer at the experience agency Accenture Interactive, I'm working on new product and service innovations for our clients. In some projects I can dedicate several weeks for user research, iterating on a value proposit..

Like a duet or dance, it’s about making your creative partner succeedThe co-authors of Two Beats Ahead, Panos A. Panay and R. Michael Hendrix; photo: Kimberly Panay, 2018In 2016 I was approached to write a book. I turned it down, only to find myself working on it a year later. The reason was that al..

This is is a satire.Did you just hire a couple of designers, thinking they would sit quietly and create some visuals? I have bad news for you. They are already thinking about changing things, while blabbing about people, ethics, experiences, and a guy named Norman. Soon enough, they will audit your ..

Product designer’s guide to working in techPhoto by Matheus Bertelli on PexelsCareer perceptionFor us, designers (or people who work in creative industries) career helps to define who we are as human beings. It’s part of our identity and has an effect on ourselves, our family, as well as our surroun..

It’s easier than it seems to test with users.© Stefano PollioThe importance in the area of ​​user experience (UX) of testing the solutions of each digital product through usability tests is today absolutely undeniable. Whether due to the increasing complexity of these digital products, their adaptat..

A belief from a different era that we should stop from spreading Continue reading on UX Collective »

Breaking Down Siloes and Becoming Cross-Functional Enablers is the Future of UX Continue reading on UX Collective »

Every digital communications expert should excel at 3 skills to navigate changing roles. It only takes a little adapting to make the most of them in each scenario.After five and a half years in a Senior UX Writing role, I moved to a content strategy position within the same E-business area. My daily..

Interview with Madhavi Jagdish about her career path from leading a team to leading with craftLeading with Craftis a limited series of articles where we shed a light on stories of designers with successful careers as individual contributors. Curating and publishing hundreds of articles every month a..

Photo by Christin Hume on UnsplashIn the UX/UI design process, “usability heuristics” are broad groups of characteristics that can help designers and researchers assess how easy an interface is to learn and use. They can go a long way to give you a bit of separation from your project so you can be a..