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In cognitive psychology research, familiarity will cause people to use different names for an object, which may explain e-commerce users’ search or browsing behaviors.Do you know what’s in the cup in this picture?Photo by Ke Vin on UnsplashThis is the alcoholic drink — a Mojito! If your answer was “..

The Single Usability Metric (SUM) — A completion rate conundrumTL;DR — In the SUM benchmarking method, the calculation of completion rates creates a bias for completion rates which artificially inflates all ‘good’ scores and marks some ‘poor’ scores as ‘good’. I cover two methods to augment the SUM ..

I’d like to start this article by talking about a documentary series about web design called “Abstract” on Netflix. In the second season there’s an episode on Digital Design that focuses not only the internal work of Instagram’s design team, led by Ian Spalter, but also references the beginnings of ..

Four simple tricks to improve the quality of your user interview questions Continue reading on UX Collective »

If teams aren’t purposeful about the way they work together, the default is going to be chaotic.(Watch the video of this content presented at the TNW Couch Conference from March 2020 and the follow up article here) When it comes to building the best digital products and experiences, design and devel..

A portrait of a human, with deep-looking eyes and a painted face. Source: Loner WolfA design philosophy incorporates not only the professional expertise of a designer but also an essential part of his personality. It is the core motivation, the base for every successful project, and the anchoring po..

The good, the bad, and nothing else. Continue reading on UX Collective »

Human and machine predictive abilities are complementary Continue reading on UX Collective »

Designers + Product managers: navigating tension and role fuzzinessGetting this special relationship to the next levelProduct management and Design disciplines are quite well defined “on paper”. On the battlefield, what we actually bring to the table is incredibly fuzzy. From the outside, we might e..

A journey that merges with the country’s history© Tamanna RumeeThe recent history of design in Portugal in general and graphic design, in particular, is certainly still to be written. In other words, it is a story that is written every day, thanks to the work, often in difficult contexts, of thousan..