Rainbow poop and the curious UX strategy of (some) Youtube ads

YouTube ads are one of the most successful advertising systems in history. In Q4 2020 it brought in $6.9 billion for Google so they’re clearly doing something right. When I worked in advertising, YouTube was almost a default part of nearly every media plan I saw for my two main clients (Hershey and ..

Design critiques, now

I have personally done some of my best work as part of a design culture in which viewpoints are freely exchanged and argued upon. I started thinking about the importance of such a design culture and drafted out guidelines for the remote working environment due to a worldwide pandemic.My main takeawa..

The art of visualising music: A brief history of graphic notation

Design and music intersect in many areas; fashion, art, filmmaking and set design, yet one relatively obscure but staggeringly creative area is in the design of graphic notation used by composers. Graphic notation is one side that is relatively unknown outside the sometimes rarefied world of orchest..

What product inclusion and Latinx Immigrants can teach WhatsApp

Scams circulated on WhatsApp are targeting vulnerable Latinx immigrants. How can we use product thinking to solve and prevent this? (Source: Documented NY)I can’t stop thinking about this story from December by Documented NY (a nonprofit journalism organization) about how Latinx immigrants are scamm..

Gutenberg & modern-day UX

How a 15th-century German goldsmith had laid the path of modern-day UX practice and philosophies.Collage by authorWell, a lot of you might be wondering what Gutenburg has to do with UX! Yes, he invented the press — which had changed the world; but was there any concept of the idea of UX back then? D..

A checklist for behavioral design

The list I refer to kickoff projects, brainstorm solutions, and keep my own biases in check. Continue reading on UX Collective »

What this pandemic has taught us about your inaccessible website…

Do you ever stop to wonder what your life would look like if, all of a sudden, the Internet was taken away from you? Continue reading on UX Collective »

If men hate shopping, why do they still lead so many retail companies?

Insights from 30 years of watching men and women shop and manage retail companies Continue reading on UX Collective »

The interface effect

An interface is not something projected on a screen, it is a mediation technique between interrelated levels and layers.No one knows for sure, how Gyges came to the throne of Lydia (680 BC), which led to countless stories and legends about it. At that time, Lydia was ruled by Candaules, a man who ac..

Can user research hurt more than help?

Avoid these situations that create bad data Continue reading on UX Collective »