ux-strategy

Why responsive and accessible websites don’t really need ‘em.Photo by Sigmund on UnsplashIf you design or develop websites, do not use px units. Absolute units (px, in, mm, cm, pt, and pc) are as bad for accessibility and responsive design as using tables for layout. Of all the available absolute un..

And how in-app advertising proliferated during the pandemic Continue reading on UX Collective »

YouTube ads are one of the most successful advertising systems in history. In Q4 2020 it brought in $6.9 billion for Google so they’re clearly doing something right. When I worked in advertising, YouTube was almost a default part of nearly every media plan I saw for my two main clients (Hershey and ..

How elected officials can better communicate with all of their constituents online Continue reading on UX Collective »

Using user-centered design to figure out the best chart for your audience. Continue reading on UX Collective »

Open card sorting can reveal the insights that make your website a joy to use … or easy to hate.Illustration by Icons 8 from Icons8At work recently, I was in a meeting to talk about a subsection of the company’s website. Everyone seemed to have a different, conflicting opinion about how to reorganiz..

Is the shift from frictionless design to meaningful friction combating racial bias amongst users?The effects of frictionless design vs meaningful friction on users.In recent years, the tech industry has become obsessed with eliminating friction. Experiences that allow users to achieve their goals as..

This is a step-by-step guide on applying best practice qualitative and quantitative techniques to discover your customers’ WTP Continue reading on UX Collective »

Obsessive focus on ‘When it will be done?’ moves value to the backseat Continue reading on UX Collective »

5 differences product designers experience while working at agencies vs product companies. Continue reading on UX Collective »