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This is a step-by-step guide on applying best practice qualitative and quantitative techniques to discover your customers’ WTP Continue reading on UX Collective »

I love my barista, but I’d much rather use the app. The UX on the Starbucks app is so close to perfect it’s setting industry standards. Continue reading on UX Collective »

+ tips to deal with the killers Continue reading on UX Collective »

Focus on what you can do for the customer, not what the customer can do for you. Continue reading on UX Collective »

When the average definition of an idea starts with “the Airbnb of X” or “think about it as the Uber of Y” it’s time to change our mindset Continue reading on UX Collective »

The prescription vs. the platform approach.Picture Jon. Jon is a first adopter (early consumer) of a startup that’s trying to design a better way to roast salmon using a toaster oven. He’s smart, 35, and a working professional. He spends his evenings answering work emails and watching Dora the Explo..

A celebration of science and spirit. Continue reading on UX Collective »

Who will create a more inclusive, inviting, and engaging space? Continue reading on UX Collective »

Investing in your career — and in your portfolioInterview with Shawn Park about shaping and investing in your career path.Leading with Craftis a limited series of articles where we shed a light on stories of designers with successful careers as individual contributors. Curating and publishing hundre..

Putting Dieter Ram’s sixth principle of good design in practice.Recently, I came across the 2018 documentary Ramsdirected by Gary Hustwit, detailing the life and influence of legendary German industrial designer Dieter Rams. Rams is known for his “less is better” approach and industrial design works..