design

Oversimplified logos: when less becomes too much.Logos speak a thousand words. A great logo can tell the story of an organization without a single word. Recently, logos from various companies have experienced a transformation. From car companies like GM, restaurants like Burger King, and food produc..

A collection of 18 tips to help improve your designs. Continue reading on UX Collective »

Their problems, behaviours, needs & tools, plus design guidelines for building accessible productsPhoto by Josh Riemer on UnsplashIn my article “The three levels of accessibility”, I mention the importance of designing for clarity and inclusivity. Not only to ensure everybody regardless of ability i..

A journey that merges with the country’s history© Tamanna RumeeThe recent history of design in Portugal in general and graphic design, in particular, is certainly still to be written. In other words, it is a story that is written every day, thanks to the work, often in difficult contexts, of thousan..

14th century old principle to design a simple UX. Continue reading on UX Collective »

3 product lessons for exceptional circumstances Continue reading on UX Collective »

Have you ever experienced a feeling of disappointment about some purchase? Was it a birdhouse that birds were not interested in? Or a coffee grinder that did not grind coffee well? Similarly, a feeling of disappointment (or even frustration) is the thing experienced by an end-user of a poorly develo..

Weekly curated resources for designers — thinkers and makers.Over relying on A/B testing means you’re optimizing for change in KPIs. However, not everything that is good for a user will be reflected in a change in KPIs. Designing with the goal of moving the needle in metrics often leads to prioritiz..

Idea management is an essential innovation process — especially in large, complex organizations. This post presents the key principles that enable companies to ideate and innovate at scale.Photo by Mika Baumeister on UnsplashTo streamline and accelerate innovation, companies need to integrate flexib..

Storytelling is universal. It’s a human trait that we have practiced for over 40,000 years. It is how we process the way the world works… Continue reading on UX Collective »