Should I be using NPS to measure customer loyalty in SaaS?
Focus on what you can do for the customer, not what the customer can do for you.
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Tips on designing inclusively for auditory/hearing disabilities
Their problems, behaviours, needs & tools, plus design guidelines for building accessible products.Photo by Franco Antonio Giovanella on UnsplashIn my article “The three levels of accessibility”, I mention the importance of designing for clarity and inclusivity. Not only to ensure everybody regardle..
Using design to fight racism
How might we use technology to address racial inequities?
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When capitalism gives you blisters
Where shareholders are users, the corporation a product: a brief tale of the education of a corporate designer.
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A guide to statistics in UX: When qualitative research isn’t enough
Qualitative methods aren’t always the right methods. Sometimes we need to step back and take a different perspective to understand the…
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RIP Flash: flashback, flash-forward
Everything starts in the dark.
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“We cannot afford to focus on UX, we are not even profitable”
How to measure User Experience to meet business goals.Photo by Morning BrewQuite often, user satisfaction and business success are understood as opposite poles of the same axis. You either please your users by working on aesthetic functionalities, or you focus on business-driven initiatives. In too ..
Learning 3D modeling in 14 weeks
From March to May 2017, I picked up 3D modeling skills. I started with zero 3D experience (couldn’t even play 3D games well), and I’m now able to create almost everything I want in the low poly style. My models also won an honorable mention and a staff pick on Sketchfab.
I want to share this journey..
Avoid generalities — produce actionable research insights by asking well-formed questions
Stop fishing for insights — crafting well-formed UX research questions will enable you to produce actionable insights, quickly.
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The state of design in 2021: How to bring us together again
A lonely designer’s critique of today, and a renewed purpose of the social value of design for tomorrow.
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