Should I be using NPS to measure customer loyalty in SaaS?
Focus on what you can do for the customer, not what the customer can do for you.
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When capitalism gives you blisters
Where shareholders are users, the corporation a product: a brief tale of the education of a corporate designer.
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Test smart: How to refine your design with usability testing
Have you ever experienced a feeling of disappointment about some purchase? Was it a birdhouse that birds were not interested in? Or a coffee grinder that did not grind coffee well?
Similarly, a feeling of disappointment (or even frustration) is the thing experienced by an end-user of a poorly develo..
“We cannot afford to focus on UX, we are not even profitable”
How to measure User Experience to meet business goals.Photo by Morning BrewQuite often, user satisfaction and business success are understood as opposite poles of the same axis. You either please your users by working on aesthetic functionalities, or you focus on business-driven initiatives. In too ..
Learning 3D modeling in 14 weeks
From March to May 2017, I picked up 3D modeling skills. I started with zero 3D experience (couldn’t even play 3D games well), and I’m now able to create almost everything I want in the low poly style. My models also won an honorable mention and a staff pick on Sketchfab.
I want to share this journey..
Avoid generalities — produce actionable research insights by asking well-formed questions
Stop fishing for insights — crafting well-formed UX research questions will enable you to produce actionable insights, quickly.
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RIP Flash: flashback, flash-forward
Everything starts in the dark.
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Monsieur Bézier and his elegant curves
Design essentials: Bézier curves.
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What if user journey maps were conversational?
Conversational UX Journeys: Sometimes a written page is worth a thousand pictures.User Journey template from MiroToo many boxes, not enough humans.A while back, I started to feel that jumping into sticky note based associative brainstorming, mocking out user flows, and even sketching quick UI with p..
The A to Z of UX — H is for Heuristics: 9 steps to carry out...
Heuristics are a well established and accepted list of UX principles used to assess how well a user interface has been designed for its…
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