How Coca-Cola uses Gestalt principles in their branding
Let’s understand how your eyes and brain play the magic of perception.
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The magical moments behind successful products
How to leverage entertainment as a social driver to foster a sustainable community and connection across users(Image Credit: Allison Yu)You may have noticed before that people really like entertainment; but what about it makes us so drawn to it? What about us as humans make us so drawn to it?
There’..
The most common mistake designers make when adjusting their bar charts
What to do if your values don’t fit?
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Investing in your career — and in your portfolio
Investing in your career — and in your portfolioInterview with Shawn Park about shaping and investing in your career path.Leading with Craftis a limited series of articles where we shed a light on stories of designers with successful careers as individual contributors.
Curating and publishing hundre..
How can AI help you write emails?
Insights from 156 people writing emails with AI in the loopOriginal photo by cottonbro from Pexels.We built a prototype AI email editor with text generation from Natural Language Processing (NLP) and asked 156 people to write emails with it. We compared different UI settings and use by native or non..
Designing for the autistic community
Product design principles that will improve usability for everyone.
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Maintaining attention in AR
How to direct and maintain attention in augmented reality applications.Co-Authors: Cat Hodges, Hannah Nye, and Kay Stanney
Augmented reality (AR) is a powerful tool that enhances our real world with overlaid virtual information. AR’s use ranges from virtually testing the look of new furniture in our..
Do I know enough about the problem to prescribe a solution?
The prescription vs. the platform approach.Picture Jon. Jon is a first adopter (early consumer) of a startup that’s trying to design a better way to roast salmon using a toaster oven. He’s smart, 35, and a working professional. He spends his evenings answering work emails and watching Dora the Explo..
The only way an “edit” feature on Twitter would work
How to provide what users want, while keeping them accountable for what they tweet
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The art of visualising music: A brief history of graphic notation
Design and music intersect in many areas; fashion, art, filmmaking and set design, yet one relatively obscure but staggeringly creative area is in the design of graphic notation used by composers. Graphic notation is one side that is relatively unknown outside the sometimes rarefied world of orchest..
