Designing to reduce the user’s mental burden
Thoughtfully designed products don’t impose an unnecessary mental load on their users. Here are some products that make me think too much.
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Should I be using NPS to measure customer loyalty in SaaS?
Focus on what you can do for the customer, not what the customer can do for you.
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Tips on designing inclusively for auditory/hearing disabilities
Their problems, behaviours, needs & tools, plus design guidelines for building accessible products.Photo by Franco Antonio Giovanella on UnsplashIn my article “The three levels of accessibility”, I mention the importance of designing for clarity and inclusivity. Not only to ensure everybody regardle..
When capitalism gives you blisters
Where shareholders are users, the corporation a product: a brief tale of the education of a corporate designer.
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