Designing to reduce the user’s mental burden

Thoughtfully designed products don’t impose an unnecessary mental load on their users. Here are some products that make me think too much. Continue reading on UX Collective »

How Netflix’s binary rating system is hurting our documentaries

The good, the bad, and nothing else. Continue reading on UX Collective »

Android: 12 years of design history

Nowadays Android is installed on about 2.5 billion active devices. How did it begin? Let’s test it and figure it out. Continue reading on UX Collective »

Should I be using NPS to measure customer loyalty in SaaS?

Focus on what you can do for the customer, not what the customer can do for you. Continue reading on UX Collective »